Hook Example - "It took me more than X sales demos to learn the secret about Y, but since then, something unexpected has happened." 2.Give Them your Unique Selling Proposition With a hook, you ensure they click ‘See more.’ Remember: only the first 3 lines are visible when a user enters your profile. And your second sentence should give them a reason to continue reading. Your first sentence should give them some clarity as to what you do. You can do this by asking a question, using humor, or simply giving some context. The first paragraph should grab the reader's attention and create curiosity. Here's how to create a great LinkedIn summary: 1. Sticking to a predetermined structure will help you communicate clearly and concisely. How to Write a LinkedIn Summary: A Comprehensive Breakdown This means that not only did their personal experience make them like you as a result of what they saw when clicking through, but it has increased the likelihood that they may want to connect with you based on how many positive adjectives were used in describing themselves. If someone finds value from reading about what you do or who you are they will click on "view profile" and engage with your page (giving them direct access to all of your contact information). Not only does it help you get more views and be at the top of search results, but writing an engaging profile summary can also increase your chances to start new conversations with people in your network! Writing a great LinkedIn summary is extremely important to improve your outreach. ![]() How your summary helps with LinkedIn outreach It’s the first thing people read when checking out your profile, and it can make or break whether they move on to reading about you as a candidate or not, especially since this is often one of the only ways employers will get to know you personally online. The Linkedin summary is more than just a resumé of your professional experience.
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